The Team

Firm Foundations is comprised of a seasoned team of organizational and personal development specialists.
Together their proficiency spans the globe and includes dozens of years of professional experience across
various industries and organizations, both for - and non-profit.


Bonnie Lay, Senior Associate

Bonita "Bonnie" Lay, MA, President of Achieve! International, is a dynamic coaching and organizational development specialist to individuals and organizations through "healing of organizations".

She provides clients process improvement, by advancing sustainable results, developing high potential executive talent and creating new corporate plans for their organizations. Ms. Lay has successfully demonstrated an ability to raise productivity, increase functionality, reduce turnover and produce exceptional managers. She’s a strategic thinker known for successfully managing projects within diverse, matrixed environments by building collaborative partnerships with multiple stakeholders to propel organizations forward.

Ms. Lay is an affiliate of the international personal and organizational development firm Resource Associates Corporation.


Jerry Bricker, Senior Associate

Jerry Bricker is President of Aadvise Consulting, LLC, a business coaching and consulting firm. His work is based on more than 30 years of experience in sales and general management along with a holistic approach to helping people and companies grow and thrive.

Mr. Bricker has built successful sales and management teams in North America, South America, Europe and Asia, and has led sales, engineering and customer service teams. He’s held the positions of Vice President and General Sales Manager for four different automotive supplier companies. He’s also an Affiliate of Resource Associates Corporation where he’s qualified as a Business Coach and in the use of personal and professional developmental assessment tools.

He earned a BS in Mechanical Engineering and an MBA from Western Michigan University. Mr. Bricker is a member of Emmanuel Lutheran Church, The Society of Automotive Engineers International, the Marketing and Sales Executives of Detroit, where he serves on the Board of Directors and the Education Committee, and the Local Business Network, where he serves as the President of the Novi II Chapter. He’s also on the Lutheran Social Services of Michigan Foundation Board of Trustees and the Board of Directors of Seedlings Braille Books for Children.


Eileen Loughnane, Senior Associate

Eileen Loughnane, a Senior Consultant with Firm Foundations, LLC, facilitates "Self Leadership" processes for youth and adults that turn her students' dreams into reality. Throughout her career, Ms. Loughnane has drawn on her energy, creativity and passion to positively impact the lives of hundreds of students.

Her background includes serving as Executive Director of the non-profit SWIM, Inc., which provides a safe and supportive environment for adults with impaired mobility to participate in aquatic exercise and ownership of the e-Arts & Performance Center, which fosters the creative and intellectual development of youth. For over 10 years she served as a program manager for a local YMCA and was on staff and a featured performer with the International Educational Organization, "Up With People."

Eileen's American Indian-Hispanic heritage fuels her passion to help young people embrace themselves and move ahead in life applying goal setting, faith and hard work to become "Rising Stars." She serves as the U.S. representative to the Netherlands-based Bridge Builders International and is a certified Associate of the international human resource development firm, Resource Associates Corporation (RAC).


Ravenell Williams, Senior Associate

Ravenell Williams IV, a Senior Consultant with Firm Foundations, LLC, focuses on preparing youth for a future of excellence. His background includes over 30 years of managerial and executive experiences in local and regional YMCAs.

His life vision of building the spirit, mind and body of children stems from his passion for helping young people build high expectations for their growth and making the world a better place.

Mr. Williams earned a BA in Sociology from Ramapo College and is a certified RAC Associate.


Ezra McClendon, Senior Consultant

Ezra McClendon, a Senior Consultant with Firm Foundations, LLC, focuses on preparing youth for a future of excellence. His background includes over 20 years in various corporate roles such as Director of Operations, Healthcare Network Manager, Senior Systems Engineer and IT Manager. His life vision however is to help young people create high personal expectations so they can make the world a better place.

His effort to empower youthful lives has led him to concentrate on developing the leaders of the future today.  He has poured his life into young adults both locally and abroad, including a recent missionary trip to India to teach self-leadership, vision casting and servanthood skills.  Ezra also consults to businesses and churches, coaching leadership skills, change management processes, organization sustainability and healthy life assessments.

Mr. McClendon is a certified Associate of Resource Associates Corporation.